• Carried out research to understand entire customer lifecycle to improve content discovery and consumption for the Cineplex Store.
• Strategized and designed multi-screen experience for the Cineplex Store using Sketch and Invision Studio.

• Successfully streamlined and built design guidelines using sketch to support designers and in-house developers.
• Actively led design projects throughout stakeholder discussions, ideation, prototyping, and development.

• Led experience research to design FabX 3D Printer-India’s most affordable 3D Printer and its web presence to take it to international market.
• Designed and actively contributed to the development of Slicer web application- a tool to integrate 3D printers with a computer via Wi-Fi. The web application was built on top of OctoPi open source framework.
• Initiated user testing with the help of customer support team to identify addressable pain points.
• Actively collaborated with founders and stakeholders to ideate and validate SPOTS concept(online marketplace to support design community and 3D printing industries).
• Collaborated with marketing, support and product development teams to recommend and implement design thinking to analysis, find and execute viable solutions.

Specialization: Design Thinking | User Experience Design | Research | Project Management

Specialization: Electronics and Communication